Fine-Tuning Individual Franchise Locations for Success

Capitalizing on experience in guiding a restaurant group that expanded to more than 200 franchise units, Jason LeVecke provides personalized, results-focused consulting solutions. Based in Arizona, Jason LeVecke offers guidance to investors seeking to build up a robust entrepreneurial presence.

The ideal prospective franchise owner is one who has an appetite for hard work and the ability to see projects through to successful execution. The franchise network provides an already recognizable brand and offers support in many aspects of operations, but it does not accomplish the task of building up a location-specific market and customer base.

One common belief is that simply by opening the doors of a recognized brand, customers will come. This is rarely the case, as consumers already have habits in place as to where they shop and dine, and it can take time to learn about a new location and integrate that into routines.

Ensuring that those customers who come through the door will have the type of experience that keeps them coming back and generates positive word of mouth takes time and a team effort between franchisor and franchisee. Without a strong management team at the local level, even the most recognized brand can fail to generate expected returns. In turn even the the strongest management team can fail when faced with a poor corporate culture or brand leadership. Key attributes of the successful franchise include good product, strong franchisor leadership and the ability to motivate and retain workers and provide a level of service and quality that is consistent with the overall brand.